Letters & Science Digital Communications Kit

This kit equips College and department communicators with foundational messaging, storytelling tools, and brand assets to support consistent, impactful communication across platforms. Use this guide to help frame your department's research, teaching, outreach, and community impact within the broader mission of the College of Letters and Science.

Resources

Digital Resources and Best Practices

Platform Guides and Courses

  • Canva

    Note: We offer guidance and assistance creating certain graphics and promotional materials. Reach out for more information.

  • Mailchimp

    Note: We offer assistance creating Mailchimp newsletters and templates. Reach out for more information.

  • Google Analytics

    Note: Your department might already have a website report! Reach out for more information.

 

Have additional questions? Reach out to [email protected] for more information.

Our Audiences

While the College of Letters and Science has global reach, our most common website visitors and engagers are 18-24 year olds in the United States. 

Primary Audiences

  • Prospective and current students

  • Faculty and researchers

  • Alumni and donors

Secondary Audiences

  • Community and industry partners

  • Media and the general public

Have additional questions? Reach out to [email protected] for more information.

Messaging Pillars

Pillar

Key Message

Example Language

Impact Through Research

Our research changes lives, policy, and industries.

“From tracking air pollution in underserved communities to exploring psychedelic therapy, our research drives real-world change.”

Interdisciplinary Discovery

We break academic silos to solve global challenges.

“Economists, climate scientists, and anthropologists collaborate to understand wildfire risk from all angles.”

Inclusive Excellence

We are committed to fostering belonging and amplifying underrepresented voices.

“With faculty studying indigenous history and student programs advancing inclusion, fairness is central to our mission.”

Empowering Future Leaders

Our students gain critical thinking, creativity, and communication skills.

“Whether in policy, art, or biotech, our graduates lead with empathy and insight.”

A Global & Public University

We contribute to California and the world through outreach, scholarship, and innovation.

“From Sacramento to South Africa, our faculty and students work with communities to address climate, health, and social justice.”

Boilerplate Language

Short Version

  • The UC Davis College of Letters and Science is the largest and most diverse college in the University of California system. With more than 55 departments and programs, it fuels groundbreaking research, creative discovery, and real-world impact across the sciences, arts, humanities, and social sciences.

Medium Version

  • At UC Davis, the College of Letters and Science is where curiosity meets impact. As the largest college in the University of California system, we offer more than 55 departments and programs that span the sciences, social sciences, arts, and humanities. Our faculty drive discoveries in everything from climate science and quantum physics to cultural history and psychology. Students learn to think critically, solve complex problems, and communicate with purpose; skills that prepare them for a rapidly changing world. With a focus on interdisciplinary research, inclusive excellence, and real-world application, we shape future leaders and generate knowledge that transforms lives.

Long Version

  • The UC Davis College of Letters and Science stands at the heart of the university’s teaching, research, and public engagement. As the largest and most academically diverse college in the UC system, we offer more than 55 departments and programs in the arts, humanities, cultural studies, social sciences, and natural sciences. Our faculty and students ask bold questions, and deliver boundless impact. Whether exploring the origins of the universe, advancing equity in education, analyzing political systems, or preserving endangered languages, our work reflects the power of interdisciplinary thinking. The College educates more undergraduate students than any other unit on campus and serves as the academic home for thousands of graduate students. We champion inclusive excellence, hands-on research experiences, and community engagement. Our alumni go on to become leaders in academia, industry, government, and the nonprofit sector, armed with a foundation built on curiosity, critical thinking, and creativity. Through cutting-edge scholarship, real-world partnerships, and a commitment to public service, the College of Letters and Science drives innovation and transforms lives, across California and around the world.

How We Can Help

How We Can Help

Our Communications team partners with departments, centers, and programs to share impactful stories, strengthen messaging, and connect with audiences across campus and beyond. We work collaboratively to highlight the research, teaching, and achievements that define L&S.

Below are some of the ways our team can support your department.

  • Strategic Messaging & Communications Planning
    • Key messaging for departments, initiatives, or announcements
    • Communications plans for major initiatives or milestones
    • Messaging for new programs or partnerships
    • Identifying target audiences and communication opportunities
    • Advising on long-term storytelling strategies

 

  • Storytelling & Content Development
    • News and feature stories
    • Faculty research highlights
    • Student success stories
    • Event recaps and highlights
    • Website content development

 

  • Amplification & Promotion
    • Promotion and collaboration through college social media channels
    • Featuring stories in college newsletters or publications
    • Highlighting faculty awards and recognition
    • Promoting events, initiatives, and major announcements

 

  • Social Media & Newsletter Support
    • Social media promotion for stories and announcements
    • Guidance on social media best practices
    • Creation of social media pages, email newsletter templates, and associated graphics
    • Featuring stories in college newsletters
    • Cross-promotion of initiatives and events

 

  • Photography & Visual Storytelling
    • Faculty and student portraits
    • Classroom, lab, and research photography
    • Event photography
    • Visual storytelling for feature stories and profiles

 

  • Communications Advising & General Support
    • Identifying story opportunities
    • Digital communications training and guidance for new employees, student workers, etc.
    • Advising on communications strategy
    • Coordinating with campus communications partners
    • Connecting departments with broader college initiatives

     

How to Work With Us

We encourage departments to reach out early when planning announcements or initiatives. Early collaboration allows us to identify storytelling opportunities and maximize visibility. You may want to contact the communications team if you have:

  • A major announcement or milestone
  • Need help creating graphics, online accounts, newsletter templates, and more
  • Faculty awards, honors, or research breakthroughs
  • A new program, initiative, or partnership
  • An event that may benefit from promotion
  • A student success story, departmental achievement, or general story of interest

 

Check Out the Marketing & Communications Intranet Page

 

Have additional questions? Reach out to [email protected] for more information.


Letters & Science Social Media Directory

 

Departments & Programs
Facebook
Instagram
LinkedIn
College of Letters and Science

[email protected]

@ucdavis.ls@ucdlands@uc-davis-college-of-letters-and-science
College of Letters and Science Alumni

[email protected]

------@uc-davis-college-of-letters-and-science-alum
College of Letters and Science Ambassadors

[email protected]

@alasucd@alasucd@ambassadors-of-the-uc-davis-college-of-letters-and-science
College of Letters and Science Magazine

[email protected]

@ltrscimag@ltrscimag@uc-davis-college-of-letters-science-magazine
College of Letters and Science Peer Advisors

[email protected]

---@ucdlspeeradvisors---
African American and African Studies

Contact: 

@aas.ucdavis@aas_ucdGroup(s) only
American Studies

Contact: 

@american-studies-at-uc-davis@ucdams---
Anthropology

Contact: 

@ucdanthroadvising@ucd_socioanthroGroup(s) only
Art and Art History

[email protected]

@ucdavisarthistory@ucdarthistory---
Asian American Studies

Contact: 

@ucdavisasianamericanstudies@ucdasa@uc-davis-asian-american-studies
C.N. Gorman Museum

[email protected]

@gormanmuseum@gormanmuseum@c.n.-gorman-museum-at-uc-davis
California Lighting Technology Center

Contact: 

@cltc.ucdavis@cltc.ucd@california-lighting-technology-center-cltc
California Studio

Contact: 

@californiastudioucd@thecaliforniastudio---
CalTeach/MAST Program

Contact: 

@ucdavismast@ucdaviscalteachmast---
Center for Mind and Brain

Contact: 

@ucdaviscmb---@uc-davis-center-for-mind-and-brain
Center for Poverty and Inequality Research

Contact: 

@ucdpovertyresearch---@uc-davis-center-for-poverty-research
Chemistry

[email protected]

@ucdavischemistry@ucdavis_chemistry
@ucdavischemistryundergrads
@uc-davis-chemistry
Chicana/Chicano Studies

[email protected]

@ucdavischistudies@chistudies---
Choir

Contact: 

---@ucdavischoirs---
Cinema and Digital Media

[email protected]

@cdmucd---Group(s) only
Classics

Contact: 

---@ucdlanglit---
Cognitive Science

Contact: 

@ucdcogsci@ucdcogsci@cssaatucdavis
Communication

Contact: 

@departmentofcommunicationucdavis@ucdcommunicationGroup(s) only
Comparative Literature

Contact: 

---@ucdlanglit@uc-davis-comparative-literature
Davis Humanities Institute

Contact: 

 @ucdhi@davis-humanities-institute
Davis Language Center

Contact: 

@dlc.ucdavis@ucd_dlc---
Davis Science Cafe

Contact: 

@davissciencecafe@davisscicafe---
Design

[email protected]

@design.ucdavis@ucdavisdesign---
Design MFA

Contact: 

---@mfadesignucd---
Design Museum

Contact: 

@uc-davis-design-museum------
Earth and Planetary Sciences

[email protected]

@ucdavisearthplanetarysci@ucdaviseps@uc-davis-earth-and-planetary-sciences
East Asian Languages and Cultures

Contact: 

@ucdealc@ucdeas---
East Asian Studies

[email protected]

@ucdaviseas@ucdeas@uc-davis-east-asian-studies-program
ECN/HIS/EAS Advising

Contact: 

---@ucd_ehe---
Economics

Contact: 

@ucddepartmentofeconomics@ecn__ucdavis
@ucdaviseconomics
Group(s) only
El Centro

Contact: 

@elcentro.ucdavis@elcentro.ucdavis---
English

Contact: 

@ucdenglish@ucdavisenglish---
French and Italian

Contact: 

---@ucdlanglit---
Gender, Sexuality and Women's Studies

Contact: 

@ucdgsw@ucdgsws---
German and Russian

Contact: 

---@ucdlanglit---
Global Tea Institute

Contact: 

@ucdavisglobaltea@globalteainstitute---
Hemispheric Institute on the Americas

[email protected]

@ucdavishia------
History

[email protected]

@ucddepartmentofhistory@history.ucdavis@uc-davis-department-of-history
Human Rights Studies

Contact: 

@ucdavishumanrights@ucdavishmr@human-rights-studies-uc-davis
Humanities Institute

Contact: 

@ucdhi@ucdhi---
Institute for Psychadelics and Neurotherapuetics

[email protected]

------@uc-davis-institute-for-psychedelics-and-neurotherapeutics
Jan Shrem and Maria Manetti Shrem Museum of Art

Contact: 

@manettishrem@manettishrem---
Jewish Studies

Contact: 

---@ucdjst---
Linguistics

Contact: 

@uc-davis-department-of-linguistics@ucdlinguistics@uc-davis-department-of-linguistics
Maria Manetti Shrem Art Studio Program

Contact: 

@mariamanettishremartstudio@mariamanettishremartstudio---
Maria Manetti Shrem Institute for Sustainable Design, Fashion and Textiles

Contact: 

 @ucd.sustainabledesigninstitute@maria-manetti-shrem-institute-for-sustainable-design-fashion-and-textiles
Mathematics

Contact: 

@ucdmath@ucdmath@uc-davis-department-of-mathematics
Medieval and Early Modern Studies

Contact: 

@medievalandearlymodernstudiesucd------
Middle East/South Asian Studies

Contact: 

@ucdmesa@ucd_mesastudies---
Military Science

Contact: 

@ucdavisrotc@ucdavisrotc---
Music

Contact: 

@ucdavis.music@ucdavismusic---
Native American Language Center

Contact: 

@uc-davis-native-american-language-center------
Native American Student Success Center

Contact: 

@ucdavisnasu@davisnativenest---
Native American Studies

Contact: 

@ucdavisnas@nas_ucd---
Philosophy

Contact: 

@ucdavisphilosophy@ucdphi
@ucd_philosophy_dept
---
Physics and Astronomy

Contact: 

@uc-davis-physics-and-astronomy@ucdphysicsGroup(s) only
Political Science

[email protected]

@polatucd@ucdavispol@uc-davis-department-of-political-science
Professional Writing Minor

[email protected]

---@ucd_profwritminor---
Psychology

Contact: 

---@ucdpsychGroup(s) only
Religious Studies

Contact: 

@ucdavisreligiousstudies------
Science and Technology Studies

Contact: 

@uc-davis-science-and-technology-studies-courses@ucdsts---
Sociology

Contact: 

@ucdavisundergradsoc@ucd_socioanthro---
Spanish and Portuguese

Contact: 

---@ucdlanglit---
Statistics

Contact: 

@ucdstatistics------
Taller Arte del Nuevo Amanecer (TANA)

Contact: 

@tallerartedelnuevoamanecer@tanawoodlandGroup(s) only
Theatre and Dance

[email protected]

@ucdavistheatre@ucdavistheatredance---
University Writing Program

Contact: 

@ucdwriting@ucd_uwp@uc-davis-university-writing-program-uwp-