Letters & Science Digital Communications Kit
Resources
Digital Resources and Best Practices
- Accessibility Requirements
Note: While the University provides AI tools and guidance, the Letters and Science Communications team does not utilize or encourage artificial intelligence for content creation or authoring.
- Department Logo Assistance
- Digital Reporting
- Digital Sizing Guidelines
- MediaValet Assets (Images, Videos, Logos)
- Search Engine Optimization (SEO)
- Social Media
Platform Guides and Courses
Note: We offer guidance and assistance creating certain graphics and promotional materials. Reach out for more information.
Note: We offer assistance creating Mailchimp newsletters and templates. Reach out for more information.
Note: Your department might already have a website report! Reach out for more information.
Have additional questions? Reach out to [email protected] for more information.
Our Audiences
While the College of Letters and Science has global reach, our most common website visitors and engagers are 18-24 year olds in the United States.
Primary Audiences
Prospective and current students
Faculty and researchers
Alumni and donors
Secondary Audiences
Community and industry partners
Media and the general public
Have additional questions? Reach out to [email protected] for more information.
Messaging Pillars
Pillar | Key Message | Example Language |
Impact Through Research | Our research changes lives, policy, and industries. | “From tracking air pollution in underserved communities to exploring psychedelic therapy, our research drives real-world change.” |
Interdisciplinary Discovery | We break academic silos to solve global challenges. | “Economists, climate scientists, and anthropologists collaborate to understand wildfire risk from all angles.” |
| Inclusive Excellence | We are committed to fostering belonging and amplifying underrepresented voices. | “With faculty studying indigenous history and student programs advancing inclusion, fairness is central to our mission.” |
Empowering Future Leaders | Our students gain critical thinking, creativity, and communication skills. | “Whether in policy, art, or biotech, our graduates lead with empathy and insight.” |
A Global & Public University | We contribute to California and the world through outreach, scholarship, and innovation. | “From Sacramento to South Africa, our faculty and students work with communities to address climate, health, and social justice.” |
Boilerplate Language
Short Version
The UC Davis College of Letters and Science is the largest and most diverse college in the University of California system. With more than 55 departments and programs, it fuels groundbreaking research, creative discovery, and real-world impact across the sciences, arts, humanities, and social sciences.
Medium Version
At UC Davis, the College of Letters and Science is where curiosity meets impact. As the largest college in the University of California system, we offer more than 55 departments and programs that span the sciences, social sciences, arts, and humanities. Our faculty drive discoveries in everything from climate science and quantum physics to cultural history and psychology. Students learn to think critically, solve complex problems, and communicate with purpose; skills that prepare them for a rapidly changing world. With a focus on interdisciplinary research, inclusive excellence, and real-world application, we shape future leaders and generate knowledge that transforms lives.
Long Version
The UC Davis College of Letters and Science stands at the heart of the university’s teaching, research, and public engagement. As the largest and most academically diverse college in the UC system, we offer more than 55 departments and programs in the arts, humanities, cultural studies, social sciences, and natural sciences. Our faculty and students ask bold questions, and deliver boundless impact. Whether exploring the origins of the universe, advancing equity in education, analyzing political systems, or preserving endangered languages, our work reflects the power of interdisciplinary thinking. The College educates more undergraduate students than any other unit on campus and serves as the academic home for thousands of graduate students. We champion inclusive excellence, hands-on research experiences, and community engagement. Our alumni go on to become leaders in academia, industry, government, and the nonprofit sector, armed with a foundation built on curiosity, critical thinking, and creativity. Through cutting-edge scholarship, real-world partnerships, and a commitment to public service, the College of Letters and Science drives innovation and transforms lives, across California and around the world.
How We Can Help
How We Can Help
Our Communications team partners with departments, centers, and programs to share impactful stories, strengthen messaging, and connect with audiences across campus and beyond. We work collaboratively to highlight the research, teaching, and achievements that define L&S.
Below are some of the ways our team can support your department.
Strategic Messaging & Communications Planning
- Key messaging for departments, initiatives, or announcements
- Communications plans for major initiatives or milestones
- Messaging for new programs or partnerships
- Identifying target audiences and communication opportunities
- Advising on long-term storytelling strategies
Storytelling & Content Development
- News and feature stories
- Faculty research highlights
- Student success stories
- Event recaps and highlights
- Website content development
Amplification & Promotion
- Promotion and collaboration through college social media channels
- Featuring stories in college newsletters or publications
- Highlighting faculty awards and recognition
- Promoting events, initiatives, and major announcements
Social Media & Newsletter Support
- Social media promotion for stories and announcements
- Guidance on social media best practices
- Creation of social media pages, email newsletter templates, and associated graphics
- Featuring stories in college newsletters
- Cross-promotion of initiatives and events
Photography & Visual Storytelling
- Faculty and student portraits
- Classroom, lab, and research photography
- Event photography
- Visual storytelling for feature stories and profiles
Communications Advising & General Support
- Identifying story opportunities
- Digital communications training and guidance for new employees, student workers, etc.
- Advising on communications strategy
- Coordinating with campus communications partners
- Connecting departments with broader college initiatives
How to Work With Us
We encourage departments to reach out early when planning announcements or initiatives. Early collaboration allows us to identify storytelling opportunities and maximize visibility. You may want to contact the communications team if you have:
- A major announcement or milestone
- Need help creating graphics, online accounts, newsletter templates, and more
- Faculty awards, honors, or research breakthroughs
- A new program, initiative, or partnership
- An event that may benefit from promotion
- A student success story, departmental achievement, or general story of interest
Check Out the Marketing & Communications Intranet Page
Have additional questions? Reach out to [email protected] for more information.
Letters & Science Social Media Directory