Sendhil Mullainathan, an economist at Harvard University, delivered the 2014 Sheffrin Lecture "Scarcity: A Talk for People Too Busy to Attend Talks.”
Mullainathan's recent book, Scarcity: Why Having Too Little Means So Much, draws on cutting-edge research from behavioral science and economics to show that scarcity creates a similar psychology for everyone struggling to manage with less than they need.