Major and minor
What can we learn from a word, a gesture, a tone of voice? Being an effective communicator, verbally and non-verbally, is a necessary skill which provides support to every role: from human resource management to participation in scientific conferences. Understanding communicative processes on individual, interpersonal, organizational and societal levels allows for a breakdown of cross-cultural and cross-generational barriers, culminating in diverse perspectives. Communication majors analyze message delivery systems, the role of the media, and the effectiveness of public education campaigns to gain skills in transmitting and responding to all forms of communication, a necessary and a valuable complement to any sort of work.
Real World Outcomes
UC Davis communication graduates find employment in such fields as broadcast and print journalism, politics and government, education, social work and public relations. Many also find their major provides excellent preparation for law school or other graduate programs.
Requirements
Since communication is an important facet of social relationships, your study will begin with a series of courses in a range of social sciences, such as anthropology, psychology and sociology. At the upper division level, you will focus more on communication theory, specific communication processes and the role and effects of mass media. As a communication major, you'll have the opportunity to participate in exciting internships in such areas as broadcast and print media, health education campaigns and advertising or public relations work.
