Social Media

How Flu Vaccine Misinformation Spreads Online

December 10, 2019
Social media are a powerful tool to spread information — and misinformation — about health issues such as vaccines and cancer prevention. How does bad information spread online, and what is the best way to stop it? That is a topic being studied by Assistant Professor Jingwen Zhang and her students in the UC Davis Department of Communication.

When Viral Messages Pose Health Threats

Like a disease detective, Jade (Jieyu) Ding Featherstone is on the hunt for a rising global threat to public health. But her territory is Twitter and her target is vaccine misinformation.

For her doctoral research in the Department of Communication, Featherstone is tracking anti-vaccination tweets. Among questions she is exploring: Are there central players behind them? If so, are they bots or humans? Who retweets anti-vaxx messages? What works best in countering their false claims? 

Can Social Media Help Bridge Our Political Divide?

February 22, 2019
With the political divide growing wider and emotions running hotter, what can we do to help people to better understand each other and work together even when they don’t see eye to eye? Magdalena Wojcieszak, an associate professor of communication at UC Davis, is looking for answers.

Aggie Develops Path to Becoming Influential Social Media Communicator

LinkedIn Manager Crossed 'Corporate Attorney' off Career List When She Discovered Writing

When I started at UC Davis in 2004, I was undeclared as far as majors go but had aspirations of being a corporate attorney. A career placement quiz in eighth grade put the idea in my head. I decided that my love for writing and arguing would make this a great choice for me.

Social Media Campaigning: It’s About the Conversation

June 07, 2016
Twitter’s role in India’s 2014 elections offers a critical lesson for candidates in this year’s U.S. races, says Saifuddin “Saif” Ahmed, a doctoral student in communication.

2004 - Sallie Poggi

October 04, 2015

Sallie Poggi (B.A., communication, ’04) joined the UC Davis Strategic Communications office as social media strategist. She previously worked at Fleishman-Hillard in Sacramento as a managing supervisor with a speciality in developing social and digital media strategies for global and national food, wine, agriculture and consumer products clientele. She brings 10 years of public relations experience, nine of which were as a social media specialist.