Like a disease detective, Jade (Jieyu) Ding Featherstone is on the hunt for a rising global threat to public health. But her territory is Twitter and her target is vaccine misinformation.
For her doctoral research in the Department of Communication, Featherstone is tracking anti-vaccination tweets. Among questions she is exploring: Are there central players behind them? If so, are they bots or humans? Who retweets anti-vaxx messages? What works best in countering their false claims?
When it comes to cancer prevention messaging, clear information from trusted organizations has greater reach on social media than personal accounts of patients, new UC Davis research suggests.
With the political divide growing wider and emotions running hotter, what can we do to help people to better understand each other and work together even when they don’t see eye to eye? Magdalena Wojcieszak, an associate professor of communication at UC Davis, is looking for answers.
LinkedIn Manager Crossed 'Corporate Attorney' off Career List When She Discovered Writing
When I started at UC Davis in 2004, I was undeclared as far as majors go but had aspirations of being a corporate attorney. A career placement quiz in eighth grade put the idea in my head. I decided that my love for writing and arguing would make this a great choice for me.
Find Ideas of How This Major Could Help Develop Into a Great Career
Get inspired by what our UC Davis English majors are doing in their careers. The Department of English also collects alumni stories that show the many paths its students have taken since graduation. Check them out, too.
Graduates Adept at Using Technology and Data for Careers From Journalism to Social Media
If you think studying communication is mostly for people for want to pursue careers in public relations, it's time to update your thinking. Think data, think digital, think virtual, think about how much you interact with the world via your smart phone.
Twitter’s role in India’s 2014 elections offers a critical lesson for candidates in this year’s U.S. races, says Saifuddin “Saif” Ahmed, a doctoral student in communication.
Sallie Poggi (B.A., communication, ’04) joined the UC Davis Strategic Communications office as social media strategist. She previously worked at Fleishman-Hillard in Sacramento as a managing supervisor with a speciality in developing social and digital media strategies for global and national food, wine, agriculture and consumer products clientele. She brings 10 years of public relations experience, nine of which were as a social media specialist.
